The cultural and heritage tourist, SEM analysis: the case of The Citadel of the Catholic King

Abstract This study researches the loyalty of travelers to destinations which include material cultural heritage. It analyzes visitors a destination with heritage sites in order provide results can be used improve management destination. research Warp-PLS 7.0 software structural equations model evaluate 8 proposed and validated hypotheses. A questionnaire was given sample 499 tourists who visited The Citadel Catholic King Córdoba statistical replies gave about includes adds an innovative component by analyzing moderating effect perceived quality on relationship value visitor satisfaction. shows that depends satisfaction heritage, it also analyses how tourist modulates varying degrees between Areas improved at have been identified these professionalization tour guides specialized sites, improving showing importance information available access These findings are important for city managers when preparing projects increase competitiveness compared other similar